“I think records were just a little bubble through time and those who made a living from them for a while were lucky. There is no reason why anyone should have made so much money from selling records except that everything was right for this period of time. I always knew it would run out sooner or later. It couldn’t last, and now it’s running out. I don’t particularly care that it is and like the way things are going. The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you’d be stuck with your whale blubber. Sorry mate – history’s moving along. Recorded music equals whale blubber. Eventually, something else will replace it.”
-Brian Eno, Interview with The Guardian, 1-17-10.
I guess I’m always shocked when I hear a musician coming from the standpoint that they’re not making enough money with their music, regardless of the reasons they offer as the causes for their lack of revenue. If you’re not on some major corporate label why would you expect that you can use your music as the primary source for your income? Without a great deal of press – press that goes way beyond pissant little blogs such as ours – you’re never going to have widespread name recognition. And beyond that if you’re making noise Industrial you pretty much have to expect that the audience will be very small. The VAST majority of music listeners like a great melody, a good singing voice and beat that has a definite hook. Maybe that doesn’t sit well with you, and hey – I’m with you. Maybe you want to make instrumental rhythmic noise without melodies and harmonies and have progressive, ever-changing beats and perhaps you feel there should be a wider audience for such music.
Where I come from we have a saying; “Tough shit, asshole.”
Just because you bought all the equipment and learned how to use it, just because you put together a series of tracks and recorded them, just because you manufactured CDs and art-filled booklets to sell to the public does not mean anyone is obligated to buy your shit. There’s this sense of entitlement I’m seeing coming from musicians who seem to think that just because they’ve put an act together and recorded music people must buy their stuff. And they get all pissy and throw out all sorts of scapegoating when there are no – or very few – takers.
Well, guess what? If not many people are buying your stuff you’re probably not very good. That’s the long and short of it right there. And yes, I’m a dick for saying it but refer to the above saying as a reference. Maybe you found some blog to give you a good review and that served as a great ego stroke but when regular people hear your music they pass. Our site reviewed nearly 100 new albums in the past year from a variety of labels. 100 albums within 12 months. And we didn’t even come close to covering all the music that was released in the limited genres we cover. You want to scapegoat? Instead of blaming file sharing and YouTube and such try blaming your peers – all the people out there making and marketing music. They’re the ones making it less likely people will buy your stuff. It really doesn’t matter how big a fan you are of a specific style, buying hundreds of albums within a year’s time is highly unlikely. Just trying to keep all the acts straight is next to impossible.
But it doesn’t just have to mean you’re no good. It could be (and I guarantee you this is the exception, not the rule) that you’re too good and your forward thinking art is a bit much for people to take. Perhaps they’ll eventually catch up to you and there will be success later on but it might not be until after you’ve thrown up your arms and quit in frustration.
Back when I was making music I never expected to build a career out of it. I already had a career as a laborer, one that gave me regular, predictable pay, benefits and even a pension that will ensure I don’t have to work until the day I die. Music was, to me, a hobby. It gave me a chance to flex my creative muscle and “communicate” with people in an abstract way. That was the reward. When we recorded an album we would sell them at shows but we would always put on the back “Unauthorized duplication would be cool” because we recognized that getting our music in as many hands as possible was the key, even if it meant next to nothing in sales.
And I really didn’t want my music to become my career. Music was my art and my art was an expression of life. Once the art becomes your life you lose the capacity to view life in a relatable way to those who might respond to your art. It’s the daily struggles of going to work at the scheduled time every day, dealing with the authority figures hovering over you, paying your bills on time and trying to successfully maintain and nurture relationships with workmates, acquaintances, friends and family that make compelling – and yes, mundane – life experiences which are then expressed in art that speaks to people. Honestly, I’d rather have musicians poor and struggling just like me than gallivanting all over the country or world, climbing out of bed whenever they want and partying/drinking well into the wee hours of every morning. That ain’t real life and once you make it to that point you have no idea what real life is anymore. Hence, your art becomes less vital.
“A working class hero is something to be,” Lennon once sang.
There are going to be artists who won’t be able to accept the new paradigm in music distribution. Some are already threatening to quit since – in their minds – there’s no point in making music if people aren’t going to hand over a ton of money for them to do it. I say good riddance. We have far too many people making music and I’d rather have the people who have a passion for music regardless of financial compensation stick around than those who just want to make a fast buck. I don’t believe the music is going to go away precisely because there are plenty of people who have that passion to express themselves and it doesn’t matter if it doesn’t make them rich and famous. What matters is the art. What matters is what is being expressed. That’s all that is relevant.
So am I saying artists shouldn’t be compensated in some way for what hey offer up for us to enjoy? Hell no. If you take something away from these gifts you should be willing to give something in return. I just don’t think the rewards should be so substantial that they remove the artist from the world that nurtured their art so effectively. That doesn’t adequately serve the purposes of great art.
Oh, and read the rest of the interview with Eno. Brilliant, brilliant man.